Ann Clark

Since we were founded in 1997 we pledged to never build cookie-cutter websites. However, we've made an exception for the largest US manufacturer of... cookie cuters.

In this project, we reframed the brand to project an industry leading company selling via online marketplaces such as Amazon, as well as direct to consumer through this new Shopify ecommerce website.

This replatforming involved a high-calorie effort to port years of data into the new platform, and then massage it to look awesome in its new format.

In the process, we of course focused heavily on inclusive design principles and thorough automated and manual testing to reach WCAG 2.2 AA conformity. The website serves as a model for web accessibility welcoming all bakers!