Herrick Global

Herrick is our longest running client, and their last website was one of our firsts. Needless to say, it was time for not just a new website, but a total brand make-over. Not only was the brand tired, but the firm was pivoting to focus even more on its core capabilties: cross-border financial, tax, and business consulting. 

Starting with the rebranding, we first consulted on the new name. From Herrick LTD to Herrick Global. Then created an identity that was fresh, bright, and inviting. The use of orange provides warm and welcoming energy, and the logo icon itself shows a path to success. 

The website extends the new identity and provides easy paths into information. Most importantly, the website is very focused on SEO - as do all of our websites.